Parag Amin | Press

Saks Fifth Avenue’s Holiday Light Show Cancellation

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Parag L. Amin

Parag founded his law firm from a deep-seated belief that entrepreneurship is the bedrock of the American dream.

In the wake of recent luxury retail market contractions and shifting consumer spending patterns, Parag Amin provided valuable insights into the potential business implications of Saks’ cost-cutting measure. During the televised news segment, Amin emphasized the critical importance of maintaining customer experience investments, especially for heritage brands celebrating milestone anniversaries.

“While financial challenges in the luxury sector are legitimate concerns, eliminating beloved customer traditions can damage brand equity in ways that may ultimately prove more costly than the immediate savings,” Amin explained, drawing on his extensive experience advising California business owners on strategic decision-making and risk management.

Watch the full segment to hear Amin’s comprehensive analysis of how businesses can better navigate financial pressures without compromising the customer experiences that build lasting loyalty

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