The Lemon Juice Lesson

The Lemon Juice Lesson: How Overconfidence Can Quietly Destroy a Business - blog thumbnail

How Overconfidence Can Quietly Destroy a Business In 1995, a man named McArthur Wheeler walked into two banks in Pittsburgh to rob them.No mask. No disguise. Just lemon juice smeared across his face. He believed it would make him invisible to security cameras. His logic? Lemon juice works as invisible ink, so it should work […]